Inner Right Panel

This is a dark shot of a main street situated in Brighton. It is facing east towards Brighton Marina. People that know Brighton will realise that clubs are situated along this road. The clubs will establish the social lives of the target audience and when they realise where this is they will remember past experiences in clubs. This will make them want to buy the digipack because they relate to the scene.
This shot was taken about 2 hours after the inner left panel. It is later that same evening on the same stretch by the pier, the audience recognise that it is later as it is darker. This initiates the time of day. The target audience, males and females aged between 18-24, are mainly associated with the social scene at this time. they are out at clubs in the weekdays on student nights in order to get cheap drinks. They feel like they are part of this scene as it is the time of day they are out. The rest of the day they are studying or 'bumming' around or even working and so they release their stress and have fun at clubs.
This links to my music video as it set at the same time of day. Also the music video is set in this city. It makes the whole digipack and its contents consistent.
The light areas in this frame come from the street light on the left. In our music video we used natural or street lights to create contrast and highlight certain features. This allowed us to make it seem more realistic as the shots would be close to what we actually see on a night out. This also makes it more personal as the audience can relate to the scene better.
In this image i particularly like the way that the light travels downt he page. The eyes follow this light to that highlights the rest of the page. the light points to the path which invites the audience in. They want to walk along this path to see where it goes. Our audience are interested in getting to their destination and this is the route they need to take. This makes them want to buy the digipack as they are invited in.
Another way the audience feel as if they are drawn into the frame is by the lights firther into the frame. The eyes follow this light area, there is a point of perspective in the far background where all lines point to and the audience notices this. They follow the scene to this point and want to know what follows. I used this image to make the audience want to know what is beyond thi point and in my own head I think they will realise that it is the night that they are about to have. This is the journey of the night and the audience are excited about what it has in store.
The basis of the narrative for our music video is a boy meeting a girl and wanting her, but she does not want him or is making him chase her until in the end he is disappointed. Guys are used to this treatment from girls as girls want to be wanted and to be chased. Boys know this and this chase starts at the beginning of the night, where this shot plays a role. This is the journey to the girl and the chase.
I cropped this image in order to bring the street lamp into the foreground and as a result making it larger. It is not the main focal point of the page but it does occupy alot of the space. The light draws the eye across the page highlighting the res tof the frame.
Next I increased the exposure on the frame and then highlighted the red areas by making all the other colours e.g. blue, green and purple colours as dark as possible. At first I didn't like the way the colours seperated but now i feel like the contrast is better and this makes the image stand out. The audience can see the realtionship between this and the inner left panel as the tones are very similar. Whereas the inner left panel is softer this is alot darker and highlights the change in time of day. The audience realise that the setting is getting darker and they realise that this is the journey of their night out. The later it gets the better it gets.
This image and the 'fuzziness' indicates the effect of alcohol on the human body and the senses. The audience recognise this image as an unfocused view in their own head. this makes them want to buy the digipack as they feel connected in some way.

To the left is feedback from my facebook page on the inner right panel of my digipack. mnost of the feedback for this panel were positive with people saying that the light and dark tones of the street lamp create nice streks down the page. One person did comment and say that the contrast of light and dark tones could be more apparent if it was bolder. I agree, I think that the image looks quite blotchy and this could mean that it does not capture the audiences eye imediately. The contrast would be bolder if there was less blotchiness and harsher tones next to each other. This panel will be placed behind the CD/DVD and so most of it will not be seen anyway.

One person also commented on how it is concistent with Frankmusik's own albums.