
Fightstar are a rock band from London. This advertisement uses bright colours to attract their target audience. The image is unclear making it mysterious and interesting. We can see a character behind the large window like object in the foreground. There is a light area where we can see an eye peeping through. This creates eye-contact with the audience drawing them into the frame and making them want to find and buy the album.
The red frame seems fiery and interesting. Usually we associate red with anger, frustration or even love but in this case the colour seems harmonious. It does not make the image look scary but at the same time the flames suggest battle.
The womanly figure appears to be hiding behind the window as if someone is looking for her. The makers of this advertisement want her to be the main focus and so they make her dark and place her in a bright area of the page. They also ensure that all lines in the frame point to her. The flames go towards her and the window panes do the same. The makers are hiding her yet making her the main focus in order for the audience to recognise her. This is a mid-shot of the woman so we can establish her features. This attracts the audience as they like this mysterious scene.
To the right of the frame we can see a town or a village. It appears to be behind some bushes as if someone is hiding and viewing the town from afar. This ties in with the red as if this is an arson attack and the people that are commiting the offence are looking for this woman and this is why she is hiding.
This advertisement contains an unknown narrative as if the band and the label are suggesting what the music video is going to be like or the origins of some of the tracks. The advert suggests war which ties with the band name of 'Fightstar.' This name suggests battle and their rock music suggests the same. Their audience like this because they are used to the powerful words and emotions in their music, this makes them want to buy the album as they know what they are getting.
Other aspects, like the teasers, make the audience want to buy the album. The teasers for the 'ltd edition 7" & DVD' make the digipack contents seem worth the money. The advert suggests that you will be lucky to have this digipack as it is limited edition and so people are encouraged to go out and buy it. This suggests to me that I need to add the same aspects. If i add teasers and encourage the audience to buy the digipack then it is more likely that when it is released that they will go out and buy it. I will therefore add this to my ideas and see which ones are best for my specific audience. Which would they prefer, an exclusive with the artist or a cut to the price to make it cheaper? I could do a questionnaire to establish this. I would ask people aged between 18 and 24 that go out clubbing what they would prefer and then use this as the idea on my advert. This would ensure that the teaser is what the target audience would prefer.

This advert for Katy Perry's new album is similar to the album cover itself. There is a different image but similar conventions are used to make the two consistent. This also creates continuity between the advert and album design and the audience recognises this meaning they can easily identify the album when it is released. This is a good idea as the audience recognise that this is the newest album by the artist and so know what they are looking for when they go to buy it.
The setting and the props used on this advert are based on a 1950's theme. The high waisted shorts and top make the artist seem to be a cleaner in the 1950's . she looks provocative with red lipstick on and the hidden hand makes her seem cheeky, as if she is hiding something. Her whole pose suggests that she is mysterious. the artist is not smiling, making you wonder what she is thinking. She looks straight into the camera inviting the audience in and encouraging them o go and buy the album as they feel a connection with her.
This artist is a pop artist whereas ours is an electro-pop and dance based artist. Even though they produce music for different genres there are aspects of the advertisement that I can use in my own in order to help it to sell. For example, Katy Perry has used the album cover as an image on the advert in order to help the audience when they are looking for the album in the shop, she also has text teasing about the songs included on the album. The main song that Katy Perry released was 'I Kissed a Girl' and this song is on this album therefore they have used the text 'The album Includes the number 1 smash hit "I Kissed A Girl."' the use of words in this teaser makes the audience want to buy the album. They use the words 'smash hit' which sticks in the audiences mind better than just 'hit.' it is little additions to the page such as this that makes the audience want the album more. The designers know this and so they add this to the page. This would be a good idea for my advert which I will consider using.
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