Evaluation of Digipack and Advertisement

My media product uses similar conventions to the ones that Frnakmusik has on his album covers. The masthead that I used is exactly the same as the one that Frankmusik used on his ablbum 'Complete Me.' I decided to use this same masthead as Frankmusik's fans will recognise it and instantly know that it is a reliable product and so they are encouraged to buy it. I used a pink font for my front panel and advert as this fitted with the colour screen across the print products.
My advert is very bold and outgoing. It is very different to most adverts in that it is not a photograph. It was originally taken from a photograph but now all the dimensions of the surroundings have been taken out to leave me with just black and white tones. This makes it look less true to reality and more outgoing.
This is a contrast to the design of Katy Perrys advert design for her album 'One of the Boys' which is a photograph of and unrealistic setting of a 1950's American garden with the typical housewife portrayed. These are both artists that challenge conventions to make their products more interesting. Katy Perry sings about odd subjects while Frankmusik inserts wacky features to make his videos seem more interesting. I took this concept on board and when creating this bold promotion.
This advert challenges already released adverts as it is very bold and full of expresion. The expression is produced by the audience when they initially see the advert. They interpret the facial image in their own way and decide for themselves what it is set to portray instead of being conventional. The advert is outgoing and bright making it stand out above other adverts, which is the main aim.

Both my digipack and advert are cohesive in that they use a continuity of colour and design ideas. They link well with each other and it is clear they are products of the same artist. The main feature of my design is the black and white face. This stands out to the audience as the colours contrast with each other. This image is strong in this way and so therefore it is effective to use across the digipack and advert designs.
The colours are consistent across the prints with the limited use of just pink, black and white. These colours work well together and make the designs look bold and interesting. The use of pink text and typography highlights specific features to make them key focuses on the page. This creates a 'house style' and ensures that the audience can identify the digipack from the advert design.
I have also used the same text (Arial) for both the digipack text and the advert text. This is a simple and easily readable font to ensure that the audience does not have difficulty reading the text. This attracts them as they are not frustrated with the annoyance of not being able to read the information easily. It also allows the audience to get key information quicker, so if they are in a rush they can access it easily.
Overall the effectiveness of the two separate print designs is quite strong. They work well with each other and use the same conventions in order to recognise the association with each other. The text is big enough and the consumer is not overloaded with pointless information. They get the information they need quickly and easily because of this.

I placed my designs on my facebook page to ask for audience feedback on them, hoping to receive some comments on qualities in my work and some constructive criticism to help me build upon my designs and make them stronger. The majority of my friends on facebook are within my target audience age group of 18-24 year olds. Most go out at weekends drinking and socialising at parties and clubs and so it was relevant for me to ask them to comment. I did get some people commenting that were not a part of this social and age group but their comments are still important as they could broaden the audience.
Comments for the digipack and advert were mainly compliments on how the colours are consistent and the designs are coherent which tells me that they work well together. This was a main aim for me and so establishing this allows me to be confident that the strong advert link to the digipack and would help sell it.
There was also comments saying that the designs were very professional, this was mainly for the pier image on the inner left panel and the back panel. The pier image is very arty and looks impressive because the lighting at the sunset was perfect for the position I was in. This created a really good contrasting image. This is a different technique to the one that allowed me to complete the back panel. This was done using Photoshop and placing text boxes and key information to make it look professional. This was established by using the same image as on the front panel just slightly less abstract and adding a barcode and production information. It was commented that this was a good idea as it made it look like it was going to be sold in a shop which made it more realistic. This has taught me that simple additions can make lots of difference in the selling of a media product and that simple things are vital.
Some constructive criticism that I found on the feedback was that the face image on my front panel was not clear enough to show expression and some were unsure whether it was a face at all. This made me consider enlarging the image on the back panel and placing it as the main image on the front. This is a clearer image of the face and so it may be clearer to the audience, however I did make the face like this on purpose to make it more mysterious to the audience in order to seem more rebellious and attract them. Therefore this made me decide not to change it, I want the audience to slowly get clues and establish who this character is and so I made the image clearer on the back panel for them to do this.
The criticism, of the inner right panel, suggesting that the image could be better with a stronger contrast between the pink areas, highlighting the light from the street lamp, and the black, highlighting the dark night sky, i agree with. The image looks blotchy and this makes it less eye catching. The contrast between the two colours could be more clear in order to accomplish a stronger image. To do this I would need to use the magic wand tool and filller tool to fill in the black areas that overlap into the pink parts. This would make the design bolder and catch the eye of more passers by.
The media prints connect ot eachother well by all using the same colour scheme and similar images top keep the prints cohesive. They look like they relate which is the main aim and so i think I have achieved a good continuous flow of media prints.
Overall I think the feedback is positive and this reflects a good design idea. The digipack and print advert that accompanies it are bold, eye cathching designs that would be easily recognisable on the market and therefore makes them successful.


This task began with lots of planning and decision making in order to create a successful idea. First we chose the song Frankmusik-Gotta Boyfriend, we found this song online and found, by using YouTube, that there was no music video to accompany it. This was the gap in the market that gave us the option to fill. After we had found the music we had to begin planning our time and our sequence of shots. We drew this and then uploaded them to Blogger in order to keep a track of what we were doing. Blogger is used to keep a record of the work we have been doing and is an internet page on the web. It allows our teachers to read our work and find it easily any time of the day in order to make sure we are up to date.
When I began designing my digipack and advert I uploaded them straight to blogger. I used images that I had taken and put them into photoshop in order to adapt them to make a successful digipack and advert print. Last year as part of the course I used photoshop in the same way and so this year I had already developed some techniques to allow me to work at a faster pace. However, having not initially learnt the technology in depth, I had limitted techniques to allow me to experiment so I used similar techn iques as last year. This included increasing the exposure and using the magic wand tool to capture and change the colour of certain areas.
I also used Facebook as a means of getting audience feedback to allow me to improve my ideas and make them suitable. I then wrote this up in Blogger and explained that the audience feedback is vital because if they don't like the prints then the product is unlikely to sell.
My evaluation includes prints from the internet and has been written up using an internet blogging site called Blogger.