Back Panel of Digipack

I wanted the back cover of my digipack to be consistent with the front cover, therefore I used similar conventions to produce it. I stuck with the simple, bold colour scheme of black, white and pink. I selected these colours as they stand out to the target audience due to the contrast they make. The audience like this because they often contrast the colours of clothing that they wear.

I began with a plain black background, I then placed text boxes on this background to produce a clear area where the text can be easily read. This makes it easier for the audience to identify the tracks and establish what is featured within the digipack.

I then changed the background colour of the text boxes and made them bright pink. This created a 'house style' with the front page where the typeface is in bright pink.

I also divided one of the text boxes to create a simple addition to the page. This makes it less perfect and more out-going which the target audience notice.

Next I added the barcode, record label name, production and editing team names. This makes the digipack seem more realistic as if it is going to be sold in a shop.

The text for this information is on a small scale. It is easy to read without being the main focus. This makes thepage look less cluttered which attracts the audience. They are young students that just want a simple choice. They do not want to be overloaded with more information especially if they are already overloaded from uni, their job or their parents.

After this I inserted the unfinished image that I used on the front cover. I made it smaller to make it less important on this page. I used this, slightly modified, image so that people could clearly recognise that the image is of a male whose identity is un-shown. It is a clearer image to the front page as if the audience are getting more and more information about what/who the character is. This makes them curious about who the male figure is and what he has to do with the digipack. This encourages the audience to buy the digipack as they want to find out.

When they do buy the digipack they realise that this is the main male character in the video. He represents the typical dominant male figure within a social group, leading his friends to have fun and chat up girls. Boys of this age can relate to this as they are either this character or they know a character like him withing their own circle of friends. This makes them relate to the video and the story behind it. They like this and encourage other people to buy the digipack.

Next I added the text into the text boxes. I chose the colour white to do this as I used the same text colour on the front panel. This keeps to the colour scheme creating a consistent digipack.

The text also stands out above the pink background. The pink is dark enough to allow the white to stand above it and be clear enough to read. This links well with the white writing and white spaces in the barcode at the bottom of the page. The eyes are naturally drawn to light areas on the page and so the eyes will focus here almost instantly. This makes it the main focus of the page which is the aim. The audience can establish easily the contents of the digipack to see if they want to buy it. They do not become frustrated by the difficulty in finding the information they need.

To the right is the print screen from my Facebook page with the feedback from my audience. The main feedback from this page is how the audience likes the consistency between the back panel and the front panel of the digipack. One person commented on how this panel looks professional. This was my aim, to make the digipack seem as if it was actually going to be sold in a record shop and this shows that I have achieved this. There was no constructive criticism for this panel and so I think that it works well how it is and there is no need to change anything.