Advert Flatplans

An advert is a means of selling my product to the audience. It produces hype and makes the audience want to buy thedigipack as soon as it is released. This means it needs to contain sufficient and appropriate information to make the product profitable. The audience needs to know when the product is out, teasers for what it includes, a review from a relevant establish media product such as a magazine and the title and artist who made the product.
The first idea that I had is shown to the right. It would be made using the same image as the inner right panel of the digipack. For that image I made the image black and white and then added the redish/pink into the light areas. This is a similar idea except the image would be made to look even less real and have a high black and white contras, similar to the front panel of the digipack. The light from the street lamp will be boxed off from the rest of the image and filled in in pink as a text box. This would keep to the continuity of colours from the digipack. The idea of doing this is to ensure that the audience can easily identify the digipack when it is released. if they recognise the image form the advert within the digipack then they are more likely to buy the digipack.



The background colour is black so that the typography and pink text box stands out and contrasts. This makes it more noticeable on a shelf in a shop encouraging the audience to buy te digipack. I have also added the colour yellow to this idea. It goes well with the pink and black and also brightens the page to make it stand out. Although it is not consistent with the digipack by using this colour, I decided to use it to make this advert stand out among others. This will make more people recognise it and be curious to see what the digipack insludes.



The typeface used is the same as that which is on the digipack. It is the typeface that the artist uses himself coherently throughout his products. The audience recognise this and want to buy it as they know what they are getting. By keeping this consistent the audience can easily identify and rely on the media product. It is a san serif font which as capital lettered and bold. The 's' is in the shape of a lightning bolt whivh indicates the elestro-pop genre. The target audience recognise and appreciate this consistent use which makes them want to buy it.



The teaser that I used for this advert was that the digipack includes an exclusive interview with the artist. The idea of teasers is to encourage the audience to buy the digipack. They see what the benefits are of buying the product and this makes them want to find out more. The target audience listen to this artist all the time and want to get this exclusive interview. The interview itself also creates a connection to the audience. The audience feels as if they know the artist as they feel the artist is talkiong directly to them. This can also encourage non-Frankmusik fans to buy the digipack widening the audience and making more money.



The typography for the teasers and release date are written in black. This stands out above the pink background but is not very consistent with the digipack. On the back panel of the digipack I used pink text boxes but used white writing above it, this would make it more consistent if I did this on the advert.





This idea will be a horizontal page - 210mm height x 148mm. This will make it big enough to notice on a page spread in a selected magazine. This magazine would most likely be MixMag as they have similar audience and include this dance, electro-pop music genre as a basis for their magazine.



Overall I do not particularly like this idea. There are too many differences to the digipack making it harder to identify that they are connected. Also the image that I used for this idea is from the inner right panel and so the audience may not recognise the connection from this to the front panel of the digipack.








This second advert idea is more consistent with the digipack front page. The three colours used, pink, black and white, are the same as ont the digipack and so when the audience go to buy the digipack, after seeing the advert, they easily recognise the connection between the two.


This umage is the same image that I used on the front panel of my digipack except this time it is black on white instead of white in black. This changes the image slightly but the connection can still bemade. The target audience likes this because they can see the changes making it look more professional.The typography that I have used on this advert idea goes vertically down the page. The typeface is the same to connect the two mediums. The vertical positioning creates a new dimension to the page. It splits it into thirda with the left third being the the typography, the middle third being the image and the right third being the text. The audience like this because the page is not compact and it is easily readable. My target audience are people who like a simple life of partying and having fun, they do not want to be overloaded with information and so this idea attracts them. It gets straight to the point with the text showing when the digipack is out, the title, a teaser of exclusive footage and a media review.


Some of the text is in white, some in pink and some in black, depending on the colour of the text boxes. 'Gotta Boyfriend?' is in a black text box and so the typeface is in white. This makes it stand out and the audience can easily identify the title of the digipack. The rest of the text is in white text boxes and so the text colour changes between pink and black. The pink text is used to make certain words stand out from the black text. For example the release date is in pink as this is a key piece of information whereas the video features and footage of artist are in black. These are also key bits of information but they are bold to make them stand out instead of being in pink.


I have placed different sized sections seperated by black lines. This makes the text seem spaced out without making the page look too empty. The text is easy to read and the page looks fuller because of the extra spaces created.


On this advert I again added a review. The review is again from the magazine MixMag who give the digipack a 4* review. The audience reads this magazine as well as listening to this artist and so it is appropriate to use this magazine as a review. Mixmag's target audience are aged between 18 and 25 (as this is the general age of clubbers), it is also primarily aimed at males but women may read it too if they want to find out about new clubbing music. After looking on the 'mixmag' website I have found that: 'The median age of a Mixmag reader is 26 - 72% male, 28% female - and they tend to be urban and single.' This is the same target audience as Frankmusiks however there is a balance of makes and females that listen to this artists music.





Half Page Vertical - 204mm height x 70mm width. This is the dimensions of the adevertisement space that this idea will fit onto. It will be inserted into dance, electro-pop magazine where the target audience will se it as they read through.



This final design I think looks the most appropriate to be my advert. It is the most consistent with my digipack and looks the most profesional and likely to be a real advertisement from a music artist. It is very similar to my front cover of the digipack where the bold, white face stands out on the black background. The colours contrast well to make the image stand out form others in the magazine, this encourages the audience to buy the digipack when it is released. The typography is the same as on the digipack and is placed in the same position on the page, at the top. This sticks to the continuity of the product which allows the audience to establish the connection. It makes it easier for the audience and they recognise this and like the fact that the producers have made it easier for them.
This image is a big close-up of a face which takes up around 1/3 of the available space on the page. This makes it the initial thing that is noticed, it stands out to the audience. The face, although not real, appears to be looking at the audience. This creates a connection and encourages the audience to buy the digipack when it is released.
The text, this time, overlaps part of the image. This makes the page seem less structured, like the lives of the target audience. This audience goes with the flow and doeasn't organise their days.
There is key information on the advert which allows the audiense to identify what date the digipack is released and again there are teasers to encourage them to buy it. On this advert the teaser is that the digipack is £7 for one week only. This encourages the audience to buy it as soon as it is released and will hopefully boost sales. This idea will also encourage non-audience members of Frankmusik to buy the digipack hopefully increasing the fan base.
Out of the three designs I like this one the most. It is the most consistent with my digipack and so it is the most appropriate to use asthe audience realise this too.