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Now that I have analysed two advertisements and designed three of my own I need to make the finish piece. I used the original image and highly contrasted it so that the light images were separated from the darker ones. This was easier and quicker than using the magic wand tool and also allowed me to create the exact shadows that are present on the image itself. I then changed the contrasting colours to just use black and white to keep the colours coherent with the digipack. i then switched and began using the magic wand tool again to make the background black and make the lines bolder in order to prevent the colours filtering across each other.

This way was easier than using the magic wand tool to highlight all of the areas as the areas that were appropriate had already been established when I contrasted the photo.

The next thing to do was to add the typography, using the same typeface and then adding the text for teasers etc.

In my advert analysis I suggested that I would complete a questionnaire and ask peers within my target audience which teaser they would want to see on the advert. However I did not have enough time to do this and so made the decision myself to tease about the 'smash hit Confusion Girl.' I thought this would encourage the target audience to buy the digipack as the adjective smash before hit makes the digipack seem more dramatic as there is emphasis to buy it. The audience realise this and therefore are encouraged to buy it.

The addition of the typography and continued use of this typeface makes the advert stand out. The bright pink and white contrast with each other and also the black background making it stand out to the audience. The pink text is used to emphasise certain words. For example the 'AND' emphasises the additional features that are inserted into the digipack. The audience see this and realise that they are getting value for money by buying the product.

The other typography is in white text as this stands out between the black and pink of the rest of the page. This writing is highlighting the less important features of the digipack but still showing the vital things that need to be added. For example the title for the digipack is 'Gotta Boyfriend?' and this text is placed in white. This is a vital piece of information for the audience as they know what they are looking for but it does not need to be a main focus.

I have also used a * review from MixMag which is a dance magazine that my target audience reads. The review is a 4* which shows the audience that this is a competitive digipack. They realise that this is worth the money as MixMag have used their professionals to review it. This will encourage the target audience to buy it.

To the right is the print screen of the comments that were posted on Facebook. There are some very positive points that I can take from the comments, including the appropriate use of colour and the framing of the face.

One person commented on how they like the fact that there is more of the face this time. As if there is more information from this image than the one on the front page. This makes it clearer and also more inviting as it is clear what the image is portraying.

Another commented that they liked the positioning of the text. this is one aspect of the advert that I like. It is clear to read which makes it more interesting and the colours contrast well with each other. I like the way the text sits close to each other with no spacing between the layers of text. This groups it well and doesn't make the text unclear which could have been a problem.

One commented suggested that the mixmag review could be larger in order to make it stand out more. I considered this when I was designing and producing the image but I decided not to as I did not want it to be the main focus on the page. I think I have accomplished this well as it is not too much of a focal point but it is highlighted to make it stand out.