Thursday, 4 March 2010

Inner Left Panel



Below is the original image that I took of the pier as the sun was setting. The original image shows the contrast between light and dark well. the beach in the forground is very dark, contrasting against the light background. The water and the pier in the midground also contrast against eachother.
Below you can see the way that the colours contrast when I used the black/white contrast tool. I adjusted the balance of the contrast in order to highlight the lighter areas. This allowed me to create space for the eye to be drawn to, making it the main area to focus. This is directly above the pier and also behind it and so the eyes are drawn here.
This image is an establishing shot for the music video. The video is filmed mainly in Brighton, this image establishes the social side with the calmness of Brighton. it shows the time of day, sunset, and the seaside area where the characters live. The audience establish this as a hint of what the video may be like and so they are encouraged to buy the digipack.
The area of beach in the foreground takes up over half the page with the image at this size and so cropped it to make it smaller. When I did this I had to crop part of the pier out which is the main focus, as you can see below.
This cropped mid-shot of the pier brings it closer to the audience making it larger. There is less of the beach in the frame which makes it less of a focus point.
The background now appears to be alot brighter as the darker areas have been cropped out. This makes the frame more visual as it stands out.
Although this image has now been cropped and contrasted to make it stand out I feel that it is too basic sompared to the outer panels of the digipack. It does not stand out to the audience because the colours are too plain. It is too simplified and the target audience, 16-24 year olds of both genders, are more outgoing than this. They like to stand out from the crowd and be more dramatic, this image does not do that.
Therefore i used the exposure tool to take all of the original colour shadows away from the image. Then I enhanced the red areas to create a pinkish tinge to the image. This kept with the colour scheme shown on the front page. The pink, white and black colour convention shown throughout makes the digipack consistent and shows the audience how consistent the digipack contents is.
although this shot establishes the scene it also makes the setting appear mysterious. There is little detail except from the outline of a pier and beach. This makes the audience want to find out more.
The inner panels of this digi-pack are of a slightly different style to the outer panels. They may appear to appeal to a more indie audience but in fact this will help to appeal to a maturing electro-pop audience. Thie audience, as they grow up, are becoming more aware of contemporary designs and they appeal to them. As they set of to college and broaden their social group they become interesting in other music genres. My aim is to build upon Frankmusik's already existing audience and broaden it whilst keeping the original followers happy. This is shown in the contrast of images used on the innner panel compared to the outside.
This panel links with my music video by being the main location setting. It establishes the scene and the location for the video and the audience make this link when they view the video.

To the right is Facebook feedback from my design of the inner left panel. One thing I recognised for this panel was that there was alot of feedback, this could suggest to me that it was really bad and there are lots of things to improve or that it is really good and lots of people like it.
After reading the feedback I can see that people really like this picture. Personally I think this image is amazing and I'm glad that others like it too. Most have said that it looks really professional and is an amazing view of the pier, one person even commented if it could be blown up to put in her hallway at home. This was not my initial intention for this image, the main reason that I used it was too try and broaden Frankmusik's audience in order to sell more records/digipack's. This image has definately broadened the audience as i have comments on this photo from 2 fourty year old women. This however does not suggest that they will like the music but they may buy the digipack to see now that they are inspired by the design.
Because the Feedback was really strong and there was no criticism I think that this panel is great as it is, There is nothing I need or want to do to improve it.








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