Stills For The Digipack

As our music video is set in the fun city of Brighton I thought that I would base my designs for a digipack on this setting. Below are various images of Brighton Pier that I may use as an insert in my digipack.

The image to the left is a dark image of Brighton Pier where we can see the sign beginning to light up. This establishes the setting of the video to the audience. I think that the image to the right is stronger as more of the sign is showing and so it is easily identifyable to the viewer. I also quite like the beach at the base of this image. It looks like the scene is set on a stage and it also makes the image more interesting as there are more lines to draw the eye across the screen.

This image, to the left, has a similar concept. althought this time there is an object travelling vertically up the page. This object has a bright tip which makes the eye become drawn here. This is because the eyes are drawn to light parts of a frame.

This does not make the pier the main focus of the frame but it does make the scene look more busyand adds another dimension. If the strretlight was on and bright this would highlight the time of day. It is also an example of the light source that we are going to be using when we are filming.

As you can see, in the image to the right, the time of day is showing as the images are getting darker. This shows the pier from closer up with alot more of the beach visible. The image looks distanted from the scene that can be captured on Brighton Pier. There are no bright, powerful lights and so the viewer could be unclear of the focal point in the image. I think this image is extremely boring and does not give the viewer a sense of what is happening in the image.

This image is alot more powerful, in my opinion, than the last as there is soime light that captures the viewer. I think that the images would be better if they were darker i.e. the time of day was later, so that the lighting and the pier itself stood out from the background.Therefore I would need to go back at a later time to get the best view.

Storyboard Flatplans

Captions With Storyboard Page 1
1. Establishing shot of terraced housing with light on
2. Enlargement of lit window with silhouette of girls dancing
3. Cut back to terraced housing. Same shot as before, however a different light is on
4. Enlargement of second lit window with a silhouette of a group of boys socialising
5. Boy/girl laughing. Shot revers shot of each charecter x4. 2 shots of girl, 2 shots of boy
6. Midshot from zoom out of extreme close-up. Group of girls laughing. sitting on bed looking at laptop, straightening hair

These flatplans are initial ideas for the sequence of events in our music video. We will use these when filming to help with the sequence and decide the shot types that will follow.

This is the first 6 images for the sequence of the video. The scene begins with an image of terraced houses with the camera zooming into one of them. In this window is silhoettes of girls dancing. The shot then flips to an image of more terraced houses again zooming into a window. This time there is a silhoette of male figures relaxing. these are both midshots of the characters.

This shows the contrast between the two scenes in very quick succession and also establishes the scene and setting.
The next shots are quick shot reverse shots of the main characters. There are several extreme close-ups of the two characters faces, switching form one to the next. This establishes a connection between the two individuals, focussing the audiences attentions on them.

The next shot reverts back to the scene of the girls, they are sat on a bed with laptop giggling. Other girls are getting ready in the mirror and putting on make-up. It is a typical scene from a girls room which the target audience can relate to.
Next is a midshot that pans roud to capture the rest of the room. This gives the audience an exact account of what is happening. The props that will be seen here include make-up scattered around, bright clothes on the floor and mirrors scattered around. This would be a typical girls bedroom which the target audience recognises.

Captions With Storyboard Page 2

7. Zoom into girls laptop screen

8. Zooms out of boys laptop into boys room

9. Comes out of computer. Zooms out, get to see the rest of the boys room, boys on xbox, drumkit

10. View of boys computer screen, see he is talking to girl. Girl says Gtg xxx at the chnage of beat, cut

11. Girls run out of house, see bus is coming, scream, run, get on bus

12. Bus drives away, shot of the houseand no one there. shows they are on bus

This sequence of shot shows the contrast in lives between the male and female charecters. We see the boys room is less about looking good and more about having a good time. They are playing on the Xbox and messing around on the drums while the girls take ages to get ready. This contrast is shown in the zoom out establishing shot (9) which shows the scene. Both sexes in our target audience can relate to this as it is stereotypical of them.

The end of the sequence is back to the girls where we see them leaving the hous and catching a bus to wherever they are going. We see the main female charecter say goodbye to the main male charecter on an instant messaging site and then they leave the house. The first part of the music video is establishing the connection between the two groups of people and the middle section is the journey to Brighton, seperately.




Captions With Storyboard Page 3

13. Main boy says (gestures) to his mates "lets go out." they all get up an leave

14. Music "you go to clubs" a shot of some clubs on Brighton sea front

15. Boys leave house + get in the car, drive off

16. Boys drive past Brighton pavillion, establishing area. Shots of them in the car

17. Scrap that

18. Girls go past Brighton Pavillionon bus to show where they are, they start drinking and messing around

This sequence, the middle sequence, is of the charecters journeys to Brighton, seperately. The first shot in this seqence is a long shot in the boys bedroom where he gestures to his friends that they should go out. This shows the whole scene whilst clearly making the main charecter the main focus. This is by the boys looking at him and light focussing on him to draw the eye to this position on the screen.

The establishing shot of the clubs shows the social scene that these two groups of people are a part of. This is their ending to the night and so this is the target.

We then see the boys leaving the house in contrast to the girls the boys are driving. This could suggest that they are more rebellious than the girls and that they are drink driving.

The next two shots are both point of view shots and estalishing shots of Brighton Pavillion from the different perspectives of the boys and girls. this shows that they are both in the same location and there is a link again between them.

Captions With Storyboard Page 4

19. CCTV footage of the girls on the bus (black and white)

20. Girls get off the bus and see the boys drive past

21. As the main boy drives past, he notices the main girl

22. Reverse shot of the girl staring back at the boy

23. Boys park car and run up to find the girls

24. the boys see the girls and run over to them

This sequence is the ending of the journey to the clubs and seeing the boys. the sequence begins with the CCTV footage of the girls on the bus which is in black and white to make it seem more realistic. This shows that they are being rebellious by drinking and messing around on the bus which the audience realise and can relate to. This change in view will also add a new dimension and make the music video more interesting.

Next the girls get off the bus and see the boys drive past, there are clubs in the background establishing the area. Next is an over the shoulder shot from the main boys point of view at the main girl. This shows that he is interested in her and the shot reverses to an over the shoulder sshot of the girl staring back, again showing an interest.

Boys park the car abruptly and rush to see the girls as if they are chasing them. The boys run over to them and we see that they are interested whereas the girls are not as excited to see the boys. Girls in general like to be chased and this is what appears to be happening.

Captions With Storyboard Page 5

25. Girls boyfriend appears

26. Boy sees the two meet, over the shoulder shot

27. Boy turns and walks away

This is the closing sequence of shots where we see another male charecter enter the frame. This male charecter is the main girls boyfriend. We see them meet in a two shot of them hugging and kissing. The next shot is an over the shoulder shot where we see the couple from the main male charecters point of view. The main male charecter turns away and we see his diappointed face as the song ends with 'gotta boyfriend?'

These sequence of shots that we have drawn are a basic idea for a storyline. We can take these flatplans when filming to help us sequence and structure our shots in this way. We intend to use this sequence and similar shots as this in our music video.

Flatplans for Digipack

The top flatplan that I have designed is very basic. It is a series of four images that portray elements of the genre of music that we are basing our music video on. The lightning bolt indicates the electro-pop genre with the yellow on black making the bolt stand out.
The front cover of my designed digipack is a mid-shot slight side-angled view of the main male character in the video. The target audience (males and females aged between 18 and 24) as they will recognise him from the video. This male character is looking straight down the camera as if to connect with the audience ans attract them to buy the CD/DVD.
The typeface is in shocking pink as this florescent colour is typical of the electro-pop genre. It will also stand out to the target audience as they are out-going and wear bright clothing. This also stands out on the dark background so will be easily recognisable on the shelf. the positioning of this typeface is placed behind the image of the main character. it is spread across the top third of the frame in order to be seen on a shelf.
The back casing of the digipack is of this design is an image of Brighton pier. Our music video is set in Brighton and so this establishes the scene of where the song is set. It also gives an insight into what is to be seen in the music video.
This image will be faded so that text can be seen above it. This will make the text more easily readable and not make the image the main focus.
The other image is of a darkened street in Brighton with a street light on. If there is anything in the background of this image then it will be faded and the light brightened. I can do this in Photoshop or InDesign in order to make it look professional.
Next to this image is text introducing the names of the characters within the music video and the production team involved. It is also a space where ban members can write a few notes to their audience.

My next idea also contains a series of images except this time there are just three. The digipack sticks to quite a dark colour scheme with brighter colours being portrayed to stand out to the audience. the front cover of this design is quite similar to the previous one as it sticks to the same conventions except this time the main character is facing the camera in a close-up shot of his face. He is making eye-contact with the audience again as if to connect with them.
The background is again black with a florescent pink typeface standing above it. this will again attract the target audience as they are outgoing. Below this will be a smaller, white typeface that says Gotta Boyfriend?
The back cover of this designed digipack is the initial image that we see on the video. It shows the frame of a window. Inside the window frame will contain the title of the CD/DVD and the rest of the contents of the digipack. it will also contain the bar code and copyright.


Also in the larger part of the frame there may be faded silhouettes of the main characters dancing, like in the video.


The final image spreads across both of the inner sections of the casing. It is an image taken in Brighton that shows a darkened, street-lit scene where a car i speeding past the camera. To create this line sort of image i would need to decrease the shutter speed in order to capture more of the movement of the car.


I chose this image as it sets the scene of the music video as being quite pacy, like the music, and the physical scene where the music video is based. This will be recognisable to the target audience as they live this lifestyle week-in, week-out. They are clubbers that travel to Brighton or want to travel to Brighton in order to enjoy the night-life there.

My final flatplan is similar images like the other flatplan designs. This is a variety of the two designs with slightly improved parts.

The frontcover is similar to the design of the frontcover for the second digipack, except this time the background is not black it is white. I cannot decide which is the better design as i think i will need to look at the Photoshop/InDesign outcomes before i decide. Although i do think that the darker background would fit with the conventions of the rest of the digipack, the white background would make the cover look fresher and may make it stand out more as it is a simplistic view.

the typeface would be kept the same although the white text would now need to be in black in order to stand out.

The back cover is the image of the window frame with a dark background. in this image you can see the positioning of the bar code and the listing below it in the thinner window.

The image of the pier, i have decided, will be behind the CD/DVD holder as it is not a main focus but it will identify the scene and location. it is faded with the colours enhanced to make it look more exciting.

The lamppost image is opposite this as it is a simplistic image that leaves plenty of room for text. it can also be faded in order to make the text stand out above it.