Inner Left Panel

Below is the original image that I took of the pier as the sun was setting. The original image shows the contrast between light and dark well. the beach in the forground is very dark, contrasting against the light background. The water and the pier in the midground also contrast against eachother.
Below you can see the way that the colours contrast when I used the black/white contrast tool. I adjusted the balance of the contrast in order to highlight the lighter areas. This allowed me to create space for the eye to be drawn to, making it the main area to focus. This is directly above the pier and also behind it and so the eyes are drawn here.
This image is an establishing shot for the music video. The video is filmed mainly in Brighton, this image establishes the social side with the calmness of Brighton. it shows the time of day, sunset, and the seaside area where the characters live. The audience establish this as a hint of what the video may be like and so they are encouraged to buy the digipack.
The area of beach in the foreground takes up over half the page with the image at this size and so cropped it to make it smaller. When I did this I had to crop part of the pier out which is the main focus, as you can see below.
This cropped mid-shot of the pier brings it closer to the audience making it larger. There is less of the beach in the frame which makes it less of a focus point.
The background now appears to be alot brighter as the darker areas have been cropped out. This makes the frame more visual as it stands out.
Although this image has now been cropped and contrasted to make it stand out I feel that it is too basic sompared to the outer panels of the digipack. It does not stand out to the audience because the colours are too plain. It is too simplified and the target audience, 16-24 year olds of both genders, are more outgoing than this. They like to stand out from the crowd and be more dramatic, this image does not do that.
Therefore i used the exposure tool to take all of the original colour shadows away from the image. Then I enhanced the red areas to create a pinkish tinge to the image. This kept with the colour scheme shown on the front page. The pink, white and black colour convention shown throughout makes the digipack consistent and shows the audience how consistent the digipack contents is.
although this shot establishes the scene it also makes the setting appear mysterious. There is little detail except from the outline of a pier and beach. This makes the audience want to find out more.
The inner panels of this digi-pack are of a slightly different style to the outer panels. They may appear to appeal to a more indie audience but in fact this will help to appeal to a maturing electro-pop audience. Thie audience, as they grow up, are becoming more aware of contemporary designs and they appeal to them. As they set of to college and broaden their social group they become interesting in other music genres. My aim is to build upon Frankmusik's already existing audience and broaden it whilst keeping the original followers happy. This is shown in the contrast of images used on the innner panel compared to the outside.
This panel links with my music video by being the main location setting. It establishes the scene and the location for the video and the audience make this link when they view the video.

To the right is Facebook feedback from my design of the inner left panel. One thing I recognised for this panel was that there was alot of feedback, this could suggest to me that it was really bad and there are lots of things to improve or that it is really good and lots of people like it.

After reading the feedback I can see that people really like this picture. Personally I think this image is amazing and I'm glad that others like it too. Most have said that it looks really professional and is an amazing view of the pier, one person even commented if it could be blown up to put in her hallway at home. This was not my initial intention for this image, the main reason that I used it was too try and broaden Frankmusik's audience in order to sell more records/digipack's. This image has definately broadened the audience as i have comments on this photo from 2 fourty year old women. This however does not suggest that they will like the music but they may buy the digipack to see now that they are inspired by the design.

Because the Feedback was really strong and there was no criticism I think that this panel is great as it is, There is nothing I need or want to do to improve it.

Back Panel of Digipack

I wanted the back cover of my digipack to be consistent with the front cover, therefore I used similar conventions to produce it. I stuck with the simple, bold colour scheme of black, white and pink. I selected these colours as they stand out to the target audience due to the contrast they make. The audience like this because they often contrast the colours of clothing that they wear.

I began with a plain black background, I then placed text boxes on this background to produce a clear area where the text can be easily read. This makes it easier for the audience to identify the tracks and establish what is featured within the digipack.

I then changed the background colour of the text boxes and made them bright pink. This created a 'house style' with the front page where the typeface is in bright pink.

I also divided one of the text boxes to create a simple addition to the page. This makes it less perfect and more out-going which the target audience notice.

Next I added the barcode, record label name, production and editing team names. This makes the digipack seem more realistic as if it is going to be sold in a shop.

The text for this information is on a small scale. It is easy to read without being the main focus. This makes thepage look less cluttered which attracts the audience. They are young students that just want a simple choice. They do not want to be overloaded with more information especially if they are already overloaded from uni, their job or their parents.

After this I inserted the unfinished image that I used on the front cover. I made it smaller to make it less important on this page. I used this, slightly modified, image so that people could clearly recognise that the image is of a male whose identity is un-shown. It is a clearer image to the front page as if the audience are getting more and more information about what/who the character is. This makes them curious about who the male figure is and what he has to do with the digipack. This encourages the audience to buy the digipack as they want to find out.

When they do buy the digipack they realise that this is the main male character in the video. He represents the typical dominant male figure within a social group, leading his friends to have fun and chat up girls. Boys of this age can relate to this as they are either this character or they know a character like him withing their own circle of friends. This makes them relate to the video and the story behind it. They like this and encourage other people to buy the digipack.

Next I added the text into the text boxes. I chose the colour white to do this as I used the same text colour on the front panel. This keeps to the colour scheme creating a consistent digipack.

The text also stands out above the pink background. The pink is dark enough to allow the white to stand above it and be clear enough to read. This links well with the white writing and white spaces in the barcode at the bottom of the page. The eyes are naturally drawn to light areas on the page and so the eyes will focus here almost instantly. This makes it the main focus of the page which is the aim. The audience can establish easily the contents of the digipack to see if they want to buy it. They do not become frustrated by the difficulty in finding the information they need.

To the right is the print screen from my Facebook page with the feedback from my audience. The main feedback from this page is how the audience likes the consistency between the back panel and the front panel of the digipack. One person commented on how this panel looks professional. This was my aim, to make the digipack seem as if it was actually going to be sold in a record shop and this shows that I have achieved this. There was no constructive criticism for this panel and so I think that it works well how it is and there is no need to change anything.

Filming and Editing

Now that we have planned our music video it is time to start filming. After the planning we made an animatic using our flatplans to show how the sequence fits together. We edited this in pro-cut which is a software on Apple technology that has been produced to help with filming. Here is the animatic:




An animatic is a series of images that are in the same sequence as the storyboard and that have been edited to fit the music that we are using. Our animatic is quite short and does not fit to the whole length of the song. This is due to us not capturing enough images.

Our animatic starts off with an image of a window and then cuts to an image of a different window. This then cuts to the two main characters, one male and the other female. These are quick shot reverse shots. The sequence starts off slow and then gets faster and faster. by the end of the animatic the shots become longer as they were used to fill up space as we did not have enough images.

I edited the animatic and it was good for me to experiment with final cut pro. I found it difficult to use as I had never used it before. This therefore took me a long time to do. The first thing that needed to be done was to upload the images onto the laptop and then put them into the correct sequence. I used the flatplans to do this which helped as this showed the exact order that we intended for the music video.

Next I listen to the clip and paused the music at points where there was a harsh beat or the music changed. I adjusted the length of the images to fit into the space where I had paused. I continued to do this throughout the animatic. The beginnning but was easy to do as we had lots of shots that could be used and I also used them more than once in quick succession e.g. at the shot reverse shot sequence. This made the beginning of the animatic more exciting and fun to watch. This changed about half way through the animatic where the images became limitted and I had to start cutting at longer intervals. This made it less enjoyable to watch. To improve this we could have taken more initial images or even doubled them up to make the animatic longer and more successful.


FILMING:
As the animatic is now complete, we can start filming the sequence. It may take a few takes to get the shot perfect but this will allow us to pick from a series to get the best one.
When filming there are many things to consider including, lighting, mise-en-scene, angles, height but also the booking of equipment. Due the time scale in which to get the filming done, it is important that the equipment is booked and the characters can all be available. This involves alot of communication within the group and also with the other people involved. This also requires preparation and being focused on what needs to be done.
When booking the cameras we needed to ensure that we had everything to allow us to film. This includes: a tripod and the plate to attach it to the camera, checking the battery is charged and that we have a spare and a cassette.
Whilst filming we used many different camera techniques to ensure our filming was to a high standard. The first thing we did was to switch the camera focus to manual. We moved people around the frame in order to make them clearer and used the lighting from street lights and bedroom lights to frame certain features. This allowed us to highlight the main characters as the eye focuses on lighter parts of the frame. We also used the zoom feature to get the frame in the best focus as possible.
When filming we used a handheld technique to capture our shots. I particularly found this difficult. On many occasions I would take shots and they would jolt. I found it difficult to capture a successful shot and so I didn't film a lot of the video. Instead my role was to use the storyboard to organise shots and instruct people what to do and then record the information onto a shooting script. This organisation and recording of information ensured that when we captured back our footage we could locate the best shots easier.
There was not a leader in our group and we made the decisions together to allow the best time for filming. This may have been a down fall in our work as there was not a production schedule to keep us organised and on track. This made it hard to organise our time properly and we underestimated how long it would take to do tasks. The filming took a lot longer than expected.
The weather made it difficult especially when there was snow. We had not considered the implications that could affect our filming and so when it delayed us we found it hard to get back on track. The snow was lain on the ground for about two weeks when we had scheduled to film. This meant that we were initially delayed for two weeks which set us a long way back from where we wanted to be in our filming. This was a key period in which we wanted to film a large part of our video. After the snow cleared we carried on with filming and tried to catch up on the time we had lost. This was hard to do as it was at the same time as exams and so it was hard to get everyone together at the same time.
The organising of people was also hard. People that we were filming were extremely helpful, especially the male characters. But some characters let us down and so the filming was not as consistent as we had liked. However we had to film in this period, as we had booked the cameras and so we switched some characters around. The girl at the beginning is not the same girl that is present at the end. This makes the filming inconsistent but it was something that needed to be done otherwise we would not have finished in time.

Whilst filming, as I said previously, we used a handheld technique. This was hard to do as the camera often wobbled and so more shots needed to be taken to pick the most successful. To hold the camera steady we used a variety of techniques. Whilst inside the house it was easier than outside. This was because there were often props to rest the camera on. For example whilst filming the opening sequence in the boys bedroom the bed was right where we needed to take the shot of the computer from. This meant we had to lay on the bed and rest the camera on the knees in order to get a steady shot. this was hard to do as the bed was very wobbly and this was a zooming in shot so any wobbles were extremely exaggerated. We tried to limit the use of the zoom for this reason.

Whilst filming outside of the house the camera was used by holding with both hands and pointing at the subject. It was also held against the torso for some shots to keep it as steady as possible. For over the shoulder shots the camera was held on the shoulder as a means of rest. This made sure it was not too uncomfortable for the person filming.







Whilst filming we completed a few zooming shots to highlight specific features. For example, in the closing sequence when the couple are walking onto the pier the camera zooms into a close up of their hands to highlight this. We chose to do this so that the audience could clearly see what the main focus of the frame was intended to be. You can see this in the images to the left.


Whilst zooming the camera stops and starts again. This was what we intended to do however I do not think it looks very professional. The shot looks stop-start and it does not make the video continuous. There is also a slight judder which is exaggerated as the image gets larger. This does not make the shot look very controlled.


We could have done this again to make it more controlled but this was the best shot that we took over a series and so it was the most suitable to use.














We also used a slow pan from right to left to follow the characters along the path. We did this in order to make the characters the main focus of the frame. We showed that they are on a journey and by following them it established the area around them. This helped the audience see the scene that they were in and where they were going. This is shown in the images below.



















Whilst inside and outside we used the white balance setting on the camera to achieve a consistency of colour and tone throughout the whole video. This made the continuity clear and ensured that the video was consistent. This also made the video seem more professional as if it was going to actually appear on a music video.

Even though we used this feature on the camera there were some shots that could have been better if there was better lighting and positioning. For example the image on the left is a screen grab of a shot in our video. It is very dark and hard to see the characters. If we had used lighting that we set up ourselves then this could possibly have highlighted the two females and followed them across the frame in order to make it clearer.







This dark shot was used to establish the time of day and was supposed to be consistent with the rest of the video. However this shot does not make the video appear consistent at all. We wanted this shot as it is a shot on our storyboard where the girls leave the house and begin their journey. However there are no other shots in the video that highlight the evening. This ruins the continuity of the video but it is something that we had to use in the video otherwise the narrative may not have been as clear.


This was the only night time filming that we did and the only time that we could get the shot of the girls leaving the house. We did not film again at night as it was hard to get everyone together in Brighton late and it was getting later and later until the sun fell and the scene was dark. Therefore we decided to just film it in the light of day and get everything together.

We tried to use a variety of shots in order to make the video as interesting as possible and make it exciting to watch. We cut from mid-shots to extreme close-ups to highlight objects and features. For example, the image to the right shows an extreme close up of keys to highlight that the characters are going to be driving. This is a cut from a mid-shot of the characters walking out of the room. In these two shots we establish that the characters are leaving the house and they are driving somewhere.


We also used establishing shots when we got to Brighton. We wanted to highlight the town that we were in and what the setting was like. We contrasted how the streets were busy by showing moving traffic, showed what city we were in by showing a Brighton and Hove bus and then used a moving shot of the pier to show the coastal appearance. This contrasted the natural side of the city along with the busyness in quick shots.


Whilst filming, we tried to film on the bus but were told that we were not allowed once we got on the bus. This meant that we could not show the girls journey to Brighton and so the video was not as continuous with our storyboard as we would have liked. The two establishing shots can be seen in the images below.

I think our communication was very good on set. We realised early on that some people were better at filming than others and so we used eachothers strengths whilst on set. One memebr of our team, Becca, did most of our filming. she was very good with the camera and had a steady hand so the shots did not look as shaky. Although we took it in turns to film, Becca did the majority of it in order to reduce the time it took. A key role for me was to organise people and ensure the people were in the correct positions. It was to also ensure that the filming suited the storyboard and followed the shots shown. This was done well until about half way through the second page of the storyboards when we realised that the shots would not be exactly the same. We found it difficult to follow the storyboard exactly, especially when we could not shoot the shots on the bus. This meant we had a lot of filling in to do and so we decided on alternative shots to do.


We also did not get to do the opening sequence of the music video as we had planned. We did not get the silhouettes of the characters in the house and the quick shot reverse shots of the main characters and so the video does not go exactly the same as the storyboard. however, I think the alternative shots that we took make it just as interesting as this was only a rough draft.


Before going on set we decided what we were going to accomplish on that day of filming. Most of the time this was successful but some times we did not get as much done as we had planned. We only had a rough idea of what we were going to do and so we made a lot of the decisions on set as a team. I think that if we had been better organised and planned our filming then we would have been done a lot quicker and it would not have been as rushed as it was at the end.


One thing that we found difficult when filming outside was other people on the street. It was hard to take shots in the busy area outside the pier and people kept walking into the frame. This meant we had to take more shots in order to get an appropriate one. We tried to film most of our video away from this busy area in order to avoid this.

In my research I analysed the crazy video Confusion Girl by Frankmusik. This uses bright colours to make the narrative seem more interesting. The producers also cut form the artist walking down the street to a girl on her phone also walking. In the end we see them meet up where they begin kissing and it is clear that the music video is of him talking about her and their journeys to each other.
Here is a shot from Frankmusik's video Confusion Girl. Here is a London style bus showing the business of the city and highlighting the rushing of people. It is a high angle shot which clearly sets the scene and makes Frankmusik the main subject of the frame. It is an establishing shot that shows the full body of Frankmusik. There are other characters in the frame however they are further out of the way and they are not clear. This means the eye is drawn straight to Frankmusik and not to other people and features of the page. This also creates suspense as we see the artist nearly get run over by the bus. The audience like this as their lives are very exciting.
We tried to use a similar idea to this however we used this sort of clip as a means of establishing the scene. We used a clip of a Brighton bus in the same way as this to show the business of the city and to establish where the video is actually being set.

To the right is a screen grab from the same Frankmusik video. It is a mid, two-shot of the two main chracters where they meet at the end of the video. It establishes the plot and the ending to the narrative of the video and also establishes the connection between the two characters that we see throughout.

We also had a similar shot to this in our video. As the video comes to the climax at the end we see the two main characters hold hands and walk off into the distance. It is a good closing sequence as it establishes the intention of the two journeys that we have followed throughout the video.

When the two meet at the end the audience understands the connection between them and if they had figured it out before the end then they feel happy that they had guessed the ending.
Our shot is also a mid, two- shot of the two main chracters but instead of seeing them locking eyes we see them walking off, where the camera zooms into a close-up of the two hands together.


EDITING:
Once we had finished filming we had to edit the film in order to get the shots to fit the music. We had to capture back the footage from the camera on to the latop and then get the shots onto Final Cut Pro. We then watched the shots and decided which ones were best and wrote as a caption which ones we were going to use. This helped us when putting the shots into sequence as we had already established which ones were successful.
When we had put the shots selected we needed to put them into sequence. This was easier to do as we knew what shots we wanted to use. Once we had them put them into sequence we added the music and started cutting down some shots and lenghtening others. We used the razor tool to cut shots to make them fit onto the time frame. This allowed us to cut out any areas that we didn't want and keep the bits that worked well.
When editing I found that it was quite time consuming to get everything in time with the beats of the music. It was hard to cut everything perfectly to the music and I had to keep going back through the shots to make sure it was perfectly in time. I found editing quite fun to do, it was interesting to learn how a video was made and then it was good to see the result of the editing when watching the sequence through.

Some shots that we took we decided to speed them up by double the speed or half the speed. This made the video more exciting and added to the pace. When the song got faster we sped up some shots and when the music slowed down we slowed the shot down.
To the left is an example of where we have doubled the speed of the car moving. It starts when the boys get to the car and ends when the car turns right at the end of the road. We used this particular increase in speed as the shot was quite long. It was an important shot for the video as it establishes the type of car the characters drive and also fits the sequence of them leaving the bedroom and then out of the house.
When editing we realised that we had not taken as many shots as what we should have. By the end of the video we began using longer shots as we were running out of shots to use. One thing that we could have done to improve this was to repeat shots in quick succession, to the beat of the music, to take up some time and make the video more exciting.

Timings and Shots In The Video

1 second: the video begins with an establishing shot of a house in Brighton. This is in fact a still image that I took for the animatic.
2 seconds: there is a zooming in to the window for a period of about 4-5 seconds. This is to establish where the opening sequence is set before we see the charecters. This was done in Final Cut Pro and when we edited this zooming in shot we made it last for the opening beats of the song. These beats gradually get faster and faster. As the beat changes and the lyrics come in we cut to the shot of the boys in the room.
6 seconds: here is a pan shot from right to left inside the room. The pan establishes the props used in the bedroom which include posters on the wall, beer bottles, TV, video games and lots of clutter. This shot is quites dark and we could have possibly used some lighting to make this brighter and to highlight some features, such as the beer bottles. This shot was filmed using a tripod. We had to ensure that the camera was secured properly onto the tripod and was level. To do this we screwed in the camera at the bottom and then adjusted the positioning. This allowed us to adjust the height of the shot to do some low angle and high angle shots. Using the tripod made the shots steady but when we were panning round there were some jolts and so it was important to practise.
7 seconds: repetitive movements of the chrecters where the shots are reversed. This makes the video more interesting and fits in with the lyrics and the beat of the song. The shots are sped up to double and then reveresed to repeat it again.
10 seconds: a zoom into the alcohol and then at 12 seconds the shot zooms out of the alcohol and then cuts to the girls sitting on the bed on the laptop and straightening hair. This establishes the scene with the girls and the use of props represents how the female audience are. In the background there is make-up, a girl straightening the main characters hair and a mirror. The female audience recognise this and relate it to their own bedrooms and realise they are similar.

16 seconds: this is a mid-shot of the main male character, Jack, on the computer. The camera then zooms into the computer to a close-up shot of the computer screen. This was a handheld shot where Becca laid on the bed and rested the camera on her knees. The zoom is quite fast and there is a slight jolt but its not too bad.
24 seconds: this is a shot of the girls leaving the house. The shot is extremely dark due to the time of day which is not cohesive with the rest of the video. This is poor continuity.
37 seconds: this is a cut from a mid-shot of the boys walking out of the bedroom to an extreme close-up of Jack picking up the keys. This highlights the keys and how they are travelling on their journey. It also creates an alternative to the rest of the shots that are mainly midshots.
44 seconds: this is the double speed of the boys getting into the car and driving to the end of the road. A pan shot follows them and then stops as they turn right at the end of the road.
58 seconds: this is a girls point of view of the boys driving past. It shows that they are interested in what the boys are doing and shows a connection.
1 min, 1 sec: a shot reverse shot of the boys looking at the girls. Shows that they are also interested in the girls.
1 min, 35 sec: the car drives up and parks on the side of the road. The boys get out of the car and then at one and half times the speed this is repeated and then reversed. This goes well with the beat of the song as it has been cut this way.
1 min, 47 sec: on the camera we initially forgot to turn the white balance to outdoor and so the image is really white. This makes the image less clear but I think it makes the video more interesting. It adds another dimension and makes it seem as if the boys have had too much to drink.
1 min, 51 sec: this is a combination of two establishing shots that tells the audience that the video is set in Brighton. The pier and the bus both shows that the scenes are from the coastal region and he busy city of Brighton.
2 min, 3 sec: this is where the music slows down and then we slowed down the shot to make it suite the pace of the music. It is slowed down to about half speed which fits to the speed of the drums in the song.
2 min 30 sec: the charecters join at the pier and there is some flirting and messing around. These are quite long shots which i think take up too much time. There are reverse point of view shots from one of the female characters and one of the male characters to get different perspectives and angles of the scene. There are two close up shots of two of the male charecters faces with them smiling and looking cheeky.
2min 56 sec: the speed is again reduced to about half speed when the two main charecters walk hand in hand onto the pier. This fits witht he closing speed of the song as the pace slows. There is then a zoom in to a close - up shot of the two characters hands holding and then the scene ends. This zoom in begins, then stops and then starts again making it look quite bad but I think that the idea is still effective.

Front Panel of Digipak

My digipack cover is an outline of the main male characters face that is used in our music video. My aim is to produce an easily recognisable front cover that will attract my target audience. This needs to be unique, inventive and bright.
I took this photo of Jack and uploaded it to use in Photoshop. I darkened jacks face and made it wider to fit across the frame of my cover. I tanned his face slightly to lose some shadows. This showed less contrast which allowed me to pick bigger sections to make the face black and white.
I used the magic wand tool to select sections of Jack's that I could fill to make them black. I decided that I wanted to use this type of contrast because it suites my target audiences needs. My target audience is both genders aged 16-24. They are interested in the clubbing scene and listen to this electropop music on a regular basis. They are familiar with this artist and what conventions the artists own digipacks use.
I continued to use the magic wand tool to select more areas of the characters face, then I began filling in the tonal areas with white to create the contrast. This is shown below in the next image.
This contrasting of my original image allowed me to begin to create a challenging artistic piece. The front cover will attract the audience as it is recognisable.
The areas of white on this are scattered form where the magic wand tool has selected the lighter tones. I wanted the lines to be bolder with less 'blending' and so i took the paintbrush tool and used it to fill around the scattered line.
As you can see in the next (below right) makes the facial image appear more abstract. This abstract male face stands out from other digipack covers as it is bold and simple.
In the next image you can see the final image that will be used. On this is the typography that Frankmusik himself uses. It ios typical convention of his album covers and it creates an identifyable style that the audience will recognise.
The colour of this typography is a bright pink. It stands out above the plain black and white page and also adds some diversity. The typography used is a bold, san serif font which is typical for this target audience. The audience themselves have bold, outgoing personalities which means that this typography will attract them to this digipack.
The typography is not a typical font, there is overlapping of the letters which could indicate the overlapping of musical genres that Frankmusik belongs to. The 's' is in the style of an electrical bolt which shows the electro-pop genre. The target audience recognise this and it influences them to buy the album as they feel clever for working it out.
Below is the finished front cover of my digipack. It shows the digipack title 'Gotta Boyfriend?' I have placed this arial font, size 12, right on the right hand border. This places it a litlle further away from the image so that it stands out. Also I placed this text in white to make it stand above the black background, it is also in bold and capital lettered. The target audience recognise this font as their eyes are directed towards light areas on the page.
The photoshop edited image takes up over two thirds of the page making it the main focus of the page. The audience sees this mysterious image and wonder who the charecter is. The target audience, both genders aged 16-24, like this as they estblish that it is a face and feel clever for doing so.
I like this cover as it is quite simple and there is not alot of information which makes it more interesting. The colours go well together and contrast well making each section a key focus on the page.

I placed the images of my digipack on my page on Facebook in order to get some feedback on my designs and see some possible improvements. I asked for feed back as well as constructive criticism in order to be able to improve the design to suit the needs of the audience. The main people that commented on my page were around the age of 18 which is in the age group of my target audience.
Most of the feedback commented on the bold colours and how they go well together and makes the piece eye catching. The audience likes the simplicity of the design and says the face looks mysterious.
Some criticisms that came from this design were that the face was not clear enough. The expression could not be established and one person was unsure whether it was a face or not. I designed this face in order to make it mysterous but i may have taken out too much which made the image unclear.

Stills For The Digipack

As our music video is set in the fun city of Brighton I thought that I would base my designs for a digipack on this setting. Below are various images of Brighton Pier that I may use as an insert in my digipack.

The image to the left is a dark image of Brighton Pier where we can see the sign beginning to light up. This establishes the setting of the video to the audience. I think that the image to the right is stronger as more of the sign is showing and so it is easily identifyable to the viewer. I also quite like the beach at the base of this image. It looks like the scene is set on a stage and it also makes the image more interesting as there are more lines to draw the eye across the screen.

This image, to the left, has a similar concept. althought this time there is an object travelling vertically up the page. This object has a bright tip which makes the eye become drawn here. This is because the eyes are drawn to light parts of a frame.

This does not make the pier the main focus of the frame but it does make the scene look more busyand adds another dimension. If the strretlight was on and bright this would highlight the time of day. It is also an example of the light source that we are going to be using when we are filming.

As you can see, in the image to the right, the time of day is showing as the images are getting darker. This shows the pier from closer up with alot more of the beach visible. The image looks distanted from the scene that can be captured on Brighton Pier. There are no bright, powerful lights and so the viewer could be unclear of the focal point in the image. I think this image is extremely boring and does not give the viewer a sense of what is happening in the image.

This image is alot more powerful, in my opinion, than the last as there is soime light that captures the viewer. I think that the images would be better if they were darker i.e. the time of day was later, so that the lighting and the pier itself stood out from the background.Therefore I would need to go back at a later time to get the best view.

Storyboard Flatplans

Captions With Storyboard Page 1
1. Establishing shot of terraced housing with light on
2. Enlargement of lit window with silhouette of girls dancing
3. Cut back to terraced housing. Same shot as before, however a different light is on
4. Enlargement of second lit window with a silhouette of a group of boys socialising
5. Boy/girl laughing. Shot revers shot of each charecter x4. 2 shots of girl, 2 shots of boy
6. Midshot from zoom out of extreme close-up. Group of girls laughing. sitting on bed looking at laptop, straightening hair

These flatplans are initial ideas for the sequence of events in our music video. We will use these when filming to help with the sequence and decide the shot types that will follow.

This is the first 6 images for the sequence of the video. The scene begins with an image of terraced houses with the camera zooming into one of them. In this window is silhoettes of girls dancing. The shot then flips to an image of more terraced houses again zooming into a window. This time there is a silhoette of male figures relaxing. these are both midshots of the characters.

This shows the contrast between the two scenes in very quick succession and also establishes the scene and setting.
The next shots are quick shot reverse shots of the main characters. There are several extreme close-ups of the two characters faces, switching form one to the next. This establishes a connection between the two individuals, focussing the audiences attentions on them.

The next shot reverts back to the scene of the girls, they are sat on a bed with laptop giggling. Other girls are getting ready in the mirror and putting on make-up. It is a typical scene from a girls room which the target audience can relate to.
Next is a midshot that pans roud to capture the rest of the room. This gives the audience an exact account of what is happening. The props that will be seen here include make-up scattered around, bright clothes on the floor and mirrors scattered around. This would be a typical girls bedroom which the target audience recognises.

Captions With Storyboard Page 2

7. Zoom into girls laptop screen

8. Zooms out of boys laptop into boys room

9. Comes out of computer. Zooms out, get to see the rest of the boys room, boys on xbox, drumkit

10. View of boys computer screen, see he is talking to girl. Girl says Gtg xxx at the chnage of beat, cut

11. Girls run out of house, see bus is coming, scream, run, get on bus

12. Bus drives away, shot of the houseand no one there. shows they are on bus

This sequence of shot shows the contrast in lives between the male and female charecters. We see the boys room is less about looking good and more about having a good time. They are playing on the Xbox and messing around on the drums while the girls take ages to get ready. This contrast is shown in the zoom out establishing shot (9) which shows the scene. Both sexes in our target audience can relate to this as it is stereotypical of them.

The end of the sequence is back to the girls where we see them leaving the hous and catching a bus to wherever they are going. We see the main female charecter say goodbye to the main male charecter on an instant messaging site and then they leave the house. The first part of the music video is establishing the connection between the two groups of people and the middle section is the journey to Brighton, seperately.




Captions With Storyboard Page 3

13. Main boy says (gestures) to his mates "lets go out." they all get up an leave

14. Music "you go to clubs" a shot of some clubs on Brighton sea front

15. Boys leave house + get in the car, drive off

16. Boys drive past Brighton pavillion, establishing area. Shots of them in the car

17. Scrap that

18. Girls go past Brighton Pavillionon bus to show where they are, they start drinking and messing around

This sequence, the middle sequence, is of the charecters journeys to Brighton, seperately. The first shot in this seqence is a long shot in the boys bedroom where he gestures to his friends that they should go out. This shows the whole scene whilst clearly making the main charecter the main focus. This is by the boys looking at him and light focussing on him to draw the eye to this position on the screen.

The establishing shot of the clubs shows the social scene that these two groups of people are a part of. This is their ending to the night and so this is the target.

We then see the boys leaving the house in contrast to the girls the boys are driving. This could suggest that they are more rebellious than the girls and that they are drink driving.

The next two shots are both point of view shots and estalishing shots of Brighton Pavillion from the different perspectives of the boys and girls. this shows that they are both in the same location and there is a link again between them.

Captions With Storyboard Page 4

19. CCTV footage of the girls on the bus (black and white)

20. Girls get off the bus and see the boys drive past

21. As the main boy drives past, he notices the main girl

22. Reverse shot of the girl staring back at the boy

23. Boys park car and run up to find the girls

24. the boys see the girls and run over to them

This sequence is the ending of the journey to the clubs and seeing the boys. the sequence begins with the CCTV footage of the girls on the bus which is in black and white to make it seem more realistic. This shows that they are being rebellious by drinking and messing around on the bus which the audience realise and can relate to. This change in view will also add a new dimension and make the music video more interesting.

Next the girls get off the bus and see the boys drive past, there are clubs in the background establishing the area. Next is an over the shoulder shot from the main boys point of view at the main girl. This shows that he is interested in her and the shot reverses to an over the shoulder sshot of the girl staring back, again showing an interest.

Boys park the car abruptly and rush to see the girls as if they are chasing them. The boys run over to them and we see that they are interested whereas the girls are not as excited to see the boys. Girls in general like to be chased and this is what appears to be happening.

Captions With Storyboard Page 5

25. Girls boyfriend appears

26. Boy sees the two meet, over the shoulder shot

27. Boy turns and walks away

This is the closing sequence of shots where we see another male charecter enter the frame. This male charecter is the main girls boyfriend. We see them meet in a two shot of them hugging and kissing. The next shot is an over the shoulder shot where we see the couple from the main male charecters point of view. The main male charecter turns away and we see his diappointed face as the song ends with 'gotta boyfriend?'

These sequence of shots that we have drawn are a basic idea for a storyline. We can take these flatplans when filming to help us sequence and structure our shots in this way. We intend to use this sequence and similar shots as this in our music video.

Flatplans for Digipack

The top flatplan that I have designed is very basic. It is a series of four images that portray elements of the genre of music that we are basing our music video on. The lightning bolt indicates the electro-pop genre with the yellow on black making the bolt stand out.
The front cover of my designed digipack is a mid-shot slight side-angled view of the main male character in the video. The target audience (males and females aged between 18 and 24) as they will recognise him from the video. This male character is looking straight down the camera as if to connect with the audience ans attract them to buy the CD/DVD.
The typeface is in shocking pink as this florescent colour is typical of the electro-pop genre. It will also stand out to the target audience as they are out-going and wear bright clothing. This also stands out on the dark background so will be easily recognisable on the shelf. the positioning of this typeface is placed behind the image of the main character. it is spread across the top third of the frame in order to be seen on a shelf.
The back casing of the digipack is of this design is an image of Brighton pier. Our music video is set in Brighton and so this establishes the scene of where the song is set. It also gives an insight into what is to be seen in the music video.
This image will be faded so that text can be seen above it. This will make the text more easily readable and not make the image the main focus.
The other image is of a darkened street in Brighton with a street light on. If there is anything in the background of this image then it will be faded and the light brightened. I can do this in Photoshop or InDesign in order to make it look professional.
Next to this image is text introducing the names of the characters within the music video and the production team involved. It is also a space where ban members can write a few notes to their audience.

My next idea also contains a series of images except this time there are just three. The digipack sticks to quite a dark colour scheme with brighter colours being portrayed to stand out to the audience. the front cover of this design is quite similar to the previous one as it sticks to the same conventions except this time the main character is facing the camera in a close-up shot of his face. He is making eye-contact with the audience again as if to connect with them.
The background is again black with a florescent pink typeface standing above it. this will again attract the target audience as they are outgoing. Below this will be a smaller, white typeface that says Gotta Boyfriend?
The back cover of this designed digipack is the initial image that we see on the video. It shows the frame of a window. Inside the window frame will contain the title of the CD/DVD and the rest of the contents of the digipack. it will also contain the bar code and copyright.


Also in the larger part of the frame there may be faded silhouettes of the main characters dancing, like in the video.


The final image spreads across both of the inner sections of the casing. It is an image taken in Brighton that shows a darkened, street-lit scene where a car i speeding past the camera. To create this line sort of image i would need to decrease the shutter speed in order to capture more of the movement of the car.


I chose this image as it sets the scene of the music video as being quite pacy, like the music, and the physical scene where the music video is based. This will be recognisable to the target audience as they live this lifestyle week-in, week-out. They are clubbers that travel to Brighton or want to travel to Brighton in order to enjoy the night-life there.

My final flatplan is similar images like the other flatplan designs. This is a variety of the two designs with slightly improved parts.

The frontcover is similar to the design of the frontcover for the second digipack, except this time the background is not black it is white. I cannot decide which is the better design as i think i will need to look at the Photoshop/InDesign outcomes before i decide. Although i do think that the darker background would fit with the conventions of the rest of the digipack, the white background would make the cover look fresher and may make it stand out more as it is a simplistic view.

the typeface would be kept the same although the white text would now need to be in black in order to stand out.

The back cover is the image of the window frame with a dark background. in this image you can see the positioning of the bar code and the listing below it in the thinner window.

The image of the pier, i have decided, will be behind the CD/DVD holder as it is not a main focus but it will identify the scene and location. it is faded with the colours enhanced to make it look more exciting.

The lamppost image is opposite this as it is a simplistic image that leaves plenty of room for text. it can also be faded in order to make the text stand out above it.